Notes from the tracking trenches

GTM, GA4 and the tools I build around them.

Practical write-ups on tagging, server-side tracking and using AI to take the repetitive parts out of analytics work.

  1. Never miss a Google Tag Manager update: release notes to Slack with Apps Script

    GTM changes can quietly affect live setups. A small, free Apps Script checks the official release notes and posts every new entry to Slack.

    • Google Tag Manager
    • Apps Script
    • Slack